There are people that are committed to “on-off”, and they can not envision that there is another way. So how does the fact that there is another way come into existence? It’s experiental. So much human communication is nonverbal, something like 80 to 90 percent. If you lived all your life in a one-step environment, unless you have the experience of what it is like to really do critical thinking (for long term goals), to really take responsibility for your own behavior, as opposed to “I did what I was told to…”, there no way to easily introduce businesses to another way. Process is not a free for all. So where do you start? What questions do you ask? What do you do after asking? Establish a transparent methodology that people agree upon is part of the process and key to a successful sustainable change.